Fair Credit and Fair Gain

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To know how to make a reasonable profit, to abide by government regulations and to offer fair credit contracts is vital to staying in business and doing good business in the automotive industry. However, it is not an easy task.

Dealers are often allowed to determine the amount they earn for originating consumer credit contracts, known as dealer reserve, with the finance source without the consumer having any control. This can create a risk of discrimination to the consumer and put dealers at risk of violating the federal Equal Credit Opportunity Act (ECOA) and risk having the finance source investigated by the Consumer Financial Protection Bureau (Bureau).

So should dealers utilize this opportunity of determining the percentage of reserve added to the loan? The answer tends to vary based on which party you ask – the dealer, the lender or the consumer.

The Bureau says that it has left the supervision of dealer reserve pricing to the lender, meaning the dealer can go to the lender and declare an earning percentage for the origination of the credit contract that violates ECOA, putting the lender at risk of consumer discrimination, thereby ruining that relationship.

The financial source has a solution that can balance the hazards faced by the dealer and the lender, while protecting the consumer’s ECOA rights by utilizing a flat fee pricing mechanism. In an article National Automobile Dealers Association (NADA) recently published titled, The Fallacy of Flats, it explains how adopting flat fee pricing will compensate the dealer for originating the credit contract at a flat dollar amount per transaction, disabling the dealer to exercise any form of pricing discretion (Metrey, 2014). This will resolve the risk the financial source battles with the dealer because there will no longer be an opportunity for the dealer to violate ECOA, leading to an investigation by the Bureau. However, the dealer still has the option of choosing which lender to sell the contract, transferring the possibility of discrimination from “intra-finance source discretion” to “inter-finance source discretion,” constructing the option of discrimination to the consumer by the dealer, in turn, creating a risk of liability for the dealer, NADA reports.

As you can see, there is a range of risks and possible solutions for each party, the consumer, dealer and lender. NADA has acknowledged this threatening situation and evaluated it from each standpoint in order to provide a tool for dealers to use when selling paper called the NADA Fair Credit Compliance Policy & Program. In The Fallacy of Flats, NADA gives the details on the program.

“A dealer who adopts the NADA program generally establishes a pre-set standard dealer participation rate (SDPR) that the dealer (i) adds to the wholesale buy rate offered by the finance source to which the dealer will assign the credit contract and (ii) includes in the offer of credit to the consumer (Metrey, 2014).” This SDPR is comparable to the flat rate fee that a lender would set for the dealer, but the dealer is the one with the power of determination. It is possible to reduce the SDPR in order to offer the consumer a lower cost of credit to compete with other offers, but the SDPR cannot be raised. There must also be an appointed coordinator to review the transaction for proper execution and reporting of the compliance program.

“The NADA Fair Credit Compliance Policy & Program is not required, and has not been adopted as a safe harbor by any federal agency. Its adoption by a dealer is completely optional. Nevertheless, NADA believes the program provides a dealer who adopts it with a viable means of managing the dealer’s fair credit risk and, in turn, the fair credit risk presented to its customers while allowing dealer pricing discretion to be exercised in a standardized manner the lowers the cost of credit for consumers
(Metrey, 2014).”

There is no mandatory program or solution for dealers or lenders, but these are two options to be considered to avoid investigation by the Bureau and violation of ECOA. NADA advises dealers to consult its legal counsel when determining the adoption of this program or when entering flat fee arrangements, and to remember that neither of these will entirely eliminate risk.

This article was composed through information obtained from NADA and is, in no way, legal or financial advice. Please seek out your legal counsel for more information before making changes to your programs and policies.


Metrey, P. D. (2014, May ). NADA Releases Fair Credit Guidance for Dealers. Retrieved from National Automobile Dealers Association :

Disclaimer: Any written tax content, comments, or advice contained in this article is limited to the matters specifically set forth herein.  Such content, comments, or advice may be based on tax statues, regulations, and administrative and judicial interpretations thereof and we have no obligation to update any content, comments or advice for retroactive or prospective changes to such authorities.  This communication is not intended to address the potential application of penalties and interest, for which the taxpayer is responsible, that may be imposed for non-compliance with tax law.

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